Imagine a product that had not been touched for over 3 years and was launched without any user research, resulting in a broken investor experience for the end user.

The team decided to improve it, and to gain company buy-in, we created an "ideas mural" where people from all departments could share their inputs, ideas, and feedback.

Simultaneously, we started conducting investor research and analysis, utilizing all available data. With that, we were able to identify different investor personas based on registered users and found a few candidates for interviews.

Using these insights, I developed the prototype for the new version of the product, considering every problem and idea we received. I also created a script for the Usability Test.

Meanwhile, we commenced investor research and analysis using all available data. We identified their profiles based on registered users and reached out to different individuals for interviews. Additionally, we invited people who were unfamiliar with Funding Circle but had previous investment experience, selected through a recruitment agency.

I developed the prototype addressing all the highlighted problems and ideas, and created a script for the Usability Test, targeting both the German and Dutch markets.

I was able to learn a lot about our users in this process: their incentive to invest, how they perceived our product and how/if the prototype would be a better solution to what they had already.

Through this process, I gained valuable insights about our users: their motivations to invest, their perception of our product, and how the prototype could potentially provide a better solution. With overwhelmingly positive feedback, we received the green light to implement this new version of our product.